The Kardashian Effect

Welcome to another edition of Light Fridays

All I do is Win, Win, Win

I don’t know who is a greater coach, Phil Jackson or Kim & Khloe Kardashian.  While Phil Jackson is often hailed as one of the greatest coaches in sports history, I would argue that Kim & Khloe may be the greatest coaches in groupie girl friend/wife history.  Phil Jackson has racked up an amazing 11 championships over his 21 years as a head coach in the NBA.  However, almost equally amazing, the Kardashians have racked up 3 championships in a little over a year in both the NBA and the NFL, and they have never even played either sport professionally.  Regardless of how you choose to digest their rise to fame, one must take notice they have a knack for making the ordinary, superstars.

Reggie Bush would have undoubtedly held his own as a superstar athlete if he had been consistently good and not injury ridden, but this was not the case.  Without the help of Kim Kardashian, Reggie Bush’s fame would have diminished in the first quarter of 2008 as he would have made the list of the overly hyped college athlete that has failed to make the transition to the NFL.  But Kim continued to believe in him and decided to use her notoriety to advance Reggie to a celebrity athlete regardless of his subpar NFL career.  This was not the first time Kim Kardashian gave of herself to help a boyfriend sell a record in need.  Kim’s Ray J project did wonders for his celebrity status despite his overall lack of talent.  It was

Contenders for Coaches of the Year??? Why not.

only natural for Khloe to follow in her big sister’s footsteps and use the family name to build her own celebrity and scout mediocre athlete, Lamar Odom, to mold into her own celebrity athlete.

But the Kardashians provide a great example to women who want men to have it all before they get with them.  He must already have the accolades, great job, houses, and cars before a date is even considered.  These women welcomed the challenge of making the mundane, stand out.  The confidence Kim & Khole injected in their men off the court/field, inspired a more definitive role on the court/field.  A year later, they have 3 rings between the two of them to prove it.  Maybe you are just the woman to coach him into greatness.